P2R Associates Presented with Eight MarCom Awards for Client Strategic Communication Programs

LIVONIA, Mich., January 22, 2009 – P2R Associates today announced it received eight prestigious MarCom Awards sponsored by the Association of Marketing and Communication Professionals. The awards were presented recognizing outstanding creative achievement by marketing and communication professionals from over 5,000 entries from throughout the U.S. and several foreign countries.

“We are honored to be recognized for our work,” said Gordon Cole, president, P2R Associates. “These awards are a further confirmation of our team’s creative talent, hard work and commitment to our clients and their strategic communication goals.”

This year’s P2R winning campaigns include:

Platinum Award

  • Publicity/Other Category
    Toyota Motor Sales, U.S.A. for Major Auto Show Campaign – Broadcast Media Relations
  • Crisis Communication Category
    Toyoda Gosei for Adverse Corporate Announcement Plan

Gold Award

  • Magazine Placement Category
    Intermet Corporation for Business Excellence Magazine Story Placement
  • Publicity Campaign Category
    Toyota Motor Sales, U.S.A. for Toyota Driving Expectations Campaign
  • Marketing/Promotion Campaign/Special Events Category
    Toyota Motor Sales, U.S.A. for Toyota Salute to the Military Campaign

Honorable Mention Award

  • Magazine Placement Category
    H.B. Stubbs Companies for Facility Manager Magazine Story Placement
  • Television News Placement Category
    Toyota Motor Sales, U.S.A. for Hybrid Synergy Drive – T.V. News Segment
  • Newspaper Placement Category
    Toyota Motor Sales, U.S.A. for Toyota Tundra Donation Story Placement

MarCom entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. Winners were selected from over 200 categories in seven forms of media and communication efforts – marketing, publications, marketing/promotion, public service/pro-bono, creativity and electronic/interactive.

These awards come on the heels of another coveted award presented to P2R for its integrated strategic public relations and marketing communications approach. Earlier this year, P2R was recognized by the Automotive Public Relations Council’s Excellence in Automotive Public Relations program and was presented with a “Silver Award” in the New Product Launch category for its work on behalf of Toyota Motor Sales, U.S.A. and its “Salute to the Military” program.

“We’re a small agency that produces big results and we’ve been fortunate to have terrific clients who allow us to step up and contribute. I’m really proud of the work our team has done,” Cole said. “These awards validate our unique approach, underscore our experience and demonstrate the value of integrated communications activities. We’re delighted to be listed among the other outstanding firms who were recognized in these competitions.”