China Bridge Selects P2R Associates as Marketing Communications Agency of Record

LIVONIA, Mich., March 23, 2010 – P2R Associates announces that it has been selected as agency of record for China Bridge of Ann Arbor, Mich.

P2R is providing China Bridge with a wide range of strategic planning, marketing and communications services to formally launch the firm, and will continue to support the organization’s business development and marketing initiatives.

China Bridge specializes in helping US companies establish operations in China and in helping Chinese businesses invest and enter the US market. It provides a comprehensive range of legal, financial, operational and government relations services that are tailored to a client company’s specific objectives, budget and other requirements.

“The expertise and experience that the China Bridge leadership team possesses is unmatched, and will help companies establish the business structures and relationships they need to survive and thrive in today’s dynamic markets,” said Gordon Cole, president, P2R Associates. We are delighted to have an opportunity to help them build their business, and are excited by the growth and development support China Bridgeprovides to their clients to help them achieve success.”

As an operating subsidiary of Bridges International Network, China Bridge is the model and first of a series of region-specific operating companies to be rolled out over the coming 48 months. Drawing on an established network of business and legal service providers, and driven by client requirements, Bridges International Network will expand into other countries and regions to include: Mexico, South America, India, Europe and possibly others.

“We are looking forward to working with the Bridges International Network as it expands around the world,” Cole said. “This family of operating companies focused on different areas of the world will offer unique-to-market services from a blend of regional and international service providers. It is gratifying to work with an organization that shares our focus on helping clients achieve their business goals.”

About P2R Associates

P2R Associates is an award-winning, strategic public relations and brand communications firm serving a diverse mix of international, national and local companies in a range of industries. Headquartered in Livonia, Mich., P2R provides clients with strategy-driven tactics, superior service and measurable results.   For more information, visit