IKEA® Features P2R Associates As Part Of New Web Site Recognizing Business Entrepreneurs

Livonia-based Strategic Public Relations Firm Recognized for Growth and Potential

LIVONIA, Mich., March 15, 2007 – P2R Associates, a strategic public relations, business development and marketing communications firm has recently been chosen from hundreds of small businesses, nationwide, to be included in the initial phase of IKEA’s new interactive web site, IKEAbusiness.com scheduled to launch in April.

IKEA, one of the world’s leading home furnishing retailers is launching the web site as a resource where entrepreneurs, small business owners and start-up companies can find design inspiration and share ideas with other business owners alike.

P2R Associates, headquartered in Livonia, Mich., was established in 2006 and has rapidly grown its customer base to include current and past clients such as Toyota Motor Sales U.S.A., Inc., H.B. Stubbs Companies, Northwest Airlines, Continental Automotive Systems, Grace Medical Supply and TrueDelta.com, to name just a few.

“When establishing our workspace, we were looking to create an environment that inspired creative thinking—an open-air space that would be functional, but yet would be fun at the same time,” said Gordon Cole, president, P2R Associates. “We looked at many options and IKEA’s workspace solutions offered the greatest range of product for the best price.”

IKEAbusiness.com will be an interactive site where a business owner will be able to join the IKEAbusiness network to receive special incentives from IKEA and become part of the IKEA business community. There will be pictures and videos of IKEA solutions including P2R’s office space and others like it on the site where the community can vote on the solutions and even submit their own pictures and ideas.

“We chose to feature P2R Associates because we recognized their entrepreneurial spirit and their growth potential as a company,” said Janet VanderLugt, IKEA Business sales manager at IKEA Canton. “We were able to help P2R Associates create a fun and functional work space, within a reasonable budget, using IKEA furniture and accessories.”