Continental – A Creative Approach to On-Site Staffing

Continental Automotive Systems was looking for a creative approach to augment its communications team in anticipation of an increased workload driven by its acquisition of Motorola's automotive electronics business. The Motorola addition effectively doubled the size of the company, in turn doubling demands on a communications team that was already understaffed.

P2R developed a new service model for Continental and created its Value Billing Rate (VBR) service to provide support in a cost-effective, tailored, manageable and scalable package. VBR combined on-site "arms-and-legs" with senior-level oversight and hands-on involvement, and then backed it with the resources of a full-service agency.

The program provided an exceptional level of support for a major client at a very critical juncture and at a manageable cost. The P2R team took on a major role in virtually all aspects of internal and external activities and functioned at every level within the company.

All Continental and Motorola communications activities continued seamlessly and the P2R communications team was able to take on added employee communication roles including that of "communications integrator" between Motorola and Continental staff, as well as outside vendors. The team managed budgets and work assignments while assuring a unified communications effort. In addition, VBR provided nearly twice the previous service level at a documented savings of 17%.