Web-Ready Videos Should Be a Part of Your Marketing Toolbox
Like marketers everywhere, automotive aftermarket pros constantly search for ways to better position products, heighten awareness and ultimately drive increased sales. It’s a tall order because at the same time budgets are scrutinized for perceived value, stakeholders demand ROI and “C-level” executives demand results.
In response, savvy marketers work to leverage outreach through existing tools – and one of the most-effective up-and-coming ways to do that is by incorporating video into your website and your email marketing effort. Here are 10 ways you can do that:
1. Enhance Your Website
Identify and prioritize your most pressing competitive needs, then use video to make your website a dynamic and interactive tool to address them. Tailor videos to the need:
Product- or service-specific videos can target specific customer needs; A promotional video can explain who your company is, what it does – and why it’s better than the competition;; Avirtual tour can allow web visitors to see your physical location, your manufacturing capabilities and give a sense of your knowledge, manufacturing, and customer service footprint.
2. Demonstrate Products and Services
How-to videos are some of the most popular videos on the web, and businesses can use them to define a customer requirement and/or educate customers. The by-product of such an initiative is a library of demo videos to which customer inquiries can be directed. Two benefits result: customers become educated on their own terms since they select the videos they watch; and your company saves man hours on customer service. Such videos include:
Product installation, testing or set-up videos; Products in operation – correct/incorrect; Client training on how to use the product.
3. Use Video to Share Your Expertise
Many businesses have created a marketing niche for themselves by using video to establish their expertise on a particular topic.
Create educational videos that provide visitors with in-depth information related to your industry Produce a video newscast updating viewers on the latest headlines in your field of work Aggregate and publish other expert videos related to your topic
4. Use Video to Drive Traffic to Your Website
Search engines love video, and with proper video SEO, you can use video to drive increased traffic to your website.
Use targeted keywords when titling and tagging your videos Create a variety of videos, each focusing on a different search term Use multiple video sharing sites to increase links back to your main website
5. Use Video to Earn Money – Racing stuff/decals
If you have the right content and access to the right audience, you can use video to earn substantial money from your website. Some ways to use video to earn money include:
Charge visitors to download informational or entertainment videos Place advertising on video pages Sell sponsorship for a popular video podcast
6. Use Video to Promote a Sale or Special Event – Racing in action
Just as many companies create a special ad to let customers know about an upcoming sale, you can use video to advertise specials on your website:
Use video to show off new products you’re selling Include promo codes within videos to reward viewers Use video to notify customers of upcoming specials
7. Use Video to Give Your Business a Personal Face – added benefit
It’s easy to use video give a human face to your corporate website. Some ways to use video to communicate with web viewers include:
A short video welcoming visitors to your website Profile videos that introduce your executives and employees Customer testimonial videos that communicate your company’s value
8. Use Video to Engage Customers With Your Brand – added benefit
You can use video as an interactive medium to get consumers engaged with and excited about your brand. After all, you don’t have to be the one producing the videos, many customers will be happy to do it for you!
Start a video contest to promote your brand Ask users to upload videos of themselves using your product Invite users to embed your videos on their own web pages
9. Use Video to Encourage Regular Visits to Your Website – racing – mention dates upcoming vids and activities
You can use video to get people to come back to your website over and over again. By providing regular, quality content, visitors will come back again and again to see what new videos you’re offering.
Produce daily (or weekly) video podcasts with timely information Use a RSS feed to update visitors about new videos Use videos to promote events and recent activities at your business
10. Use good, effective Video to Stand Out From the Competition – and to cross promote – like us on our FB page if you like this vid… Let us know what other vids you’d like on our FB page…
Web video is becoming more and more widespread, but there are still many industries that don’t use video as a common practice. If your competitors don’t yet use video, you’ll be able to set yourself apart by using video on your website.
Add a video to your business listing in online directories Promote your web videos on local websites Spread your videos virally by allowing viewers to share and embed them.
P2R Marketing & Branding How To’s