2 February 2012,

A New Business with Old Roots

China Bridge was formed in January 2009 as a consultancy firm that helps U.S. business expand into China and to help Chinese companies invest in the U.S.

The firm’s founders previously formed the China Practice of the Butzel Long law firm and the challenge for P2R Associates was to leverage that experience and skill set to present China Bridge not as a start-up, but as an established business capable of helping corporations navigate their way through international expansion programs.

P2R worked closely with China Bridge’s leadership team on a wide range of corporate planning, business development, marketing and communications initiatives, including:

·         Value proposition development

·         Market segmentation

·         Stakeholder identification

·         Strategic key messaging

·         Media relations

·         Website

·         Sales and marketing material

P2R’s work helped successfully launch China Bridge into the market. The firm is already engaged in several projects and Gordon Cole (President, P2R Associates) has been offered a seat on China Bridge’s board in recognition of the value P2R continues to bring to the firm.

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