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2008 North American International Auto Show – Capturing the Airwaves

For the third consecutive year, P2R served as part of the Toyota public relations team for the North American International Auto Show (NAIAS) in Detroit. As in previous years, P2R's mission was to arrange and coordinate broadcast interviews, handle media relations and conduct other related outreach activities. Working in conjunction with corporate and local Toyota public relations and marketing staff, P2R scheduled and coordinated local and national broadcast interviews prior to, during and after the show's press days.

P2R contacted and coordinated with more than 25 national and local media outlets planning coverage of this year's NAIAS and successfully generated substantial interest in Toyota's presence at the show well in advance of press days. This proactive effort resulted in numerous interview and informational requests prior to press days, as well as media coverage that began even earlier.

The P2R account team secured numerous national and local radio as well as TV interviews for Toyota, Scion and Lexus executives, including substantial Toyota coverage during a one-hour network auto show special; one new vehicle "sneak-peak" and two national product unveils, as well as extensive show-floor and press conference event coverage. Additionally, P2R arranged one TV special segment interview that was used during the upcoming Chicago Auto Show.